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How to create YouTube videos that connect with the audience?

There are two types of videos which can be found on YouTube – videos that offer information and videos that offer entertainment. The informative videos are the do it yourself and how to type clips which try to help the audience to perform various chores by offering a demonstration of the same. When it comes to informative videos, the initial attention score is always quite low while the later attention score is always high. The best informative videos also ensure that they offer their audience with a step by step approach to the problem. Finally, the length of an informative video doesn’t really matter as long as your audience keeps getting the answers and direction it needs. The problem arises only when you try to prolong or expand your videos by adding fillers. The second type of video present on YouTube are videos that offer entertainment. These videos attract people with exciting thumbnails and enticing headlines. As a result, they behave in a manner which is exactly the opposite to the informative videos. The initial attention span of the audience is quite high when it comes to an entertaining video and the attention span drops off towards the end. You also need to ensure that your videos are short, the ideal length being 1 – 3 minutes. All videos that are made for entertainment also have the 5 second rule which states that you must grab the attention span of your audience with the first 5 seconds. Finally, having an interesting storyline for your video is extremely essential as well.

Now that you’ve understood the two main types of videos that can be found on YouTube, it is important for you to understand how to create videos which can connect with your audience. Hopefully, these tips and suggestions should help you to solve your doubts and come up with videos that have all the characteristics to help them become viral.

There is no alternative to good storytelling

When it comes to creating a popular video, there is no alternative to having a compelling and unique storyline which makes users want to see it. You might not boast of a storyline which compels producers to create movies around it, but it should be interesting enough for users to want to see it. The idea is to get your audience to connect to the character portrayed in your video. There is no bar on the risks you can take and the humour that you can add to your story. Remember, the best story is the one which is popular, no matter how stupid, how funny or how interesting it might be.

Cater to your audience

While creating content for your YouTube videos, it is important to determine your target audience and cater to their likes and dislikes. The first 15 seconds of your video are equally important as this time determines whether a person stays on your video and plays it to the end. It is also important to offer your audience with regular content if you want to build your brand on YouTube.

Connect with your audience emotionally

Connecting with your audience emotionally is an excellent way of ensuring the popularity of your videos. Make sure that you create a story on a topic which is sympathetic to garner public interest and always include the audience in your videos. It might be fine to persuade them to promote what’s right and what’s not, but make sure that you never “tell” your audience what to do. Remember, that the most important things that people look for in videos is the truth. So as long as you put your heart into the videos that you create, you should be fine.

Humanize your videos

buy worldwide youtube viewsOne of the biggest advantages of a web show is that it allows you to communicate with your audience rather than simply broadcasting your videos on the television. Therefore, you need to ensure that you take the maximum benefit of this advantage by allowing your audience to interact with you. It is important for you to be in touch with your audience and respond to them, irrespective of whether they have positive comments or negative criticisms. It is also important to talk to your audience and ask them questions or take in their suggestions. You can also try to create a personality that your audience would want to connect to. Making them the core of your content is another way of ensuring instant support and recognition for your videos. And finally, always make sure that you involve them and remember tho thank them. If you manage to humanize your brand and create a rapport with your audience, there should be no stopping you from reaching the YouTube hall of fame.

Never oversell your videos

Branding yourself on your videos is important, but it should be kept at a bare minimum. Remember the 80 – 20 rule of Pinterest? The concept is somewhat similar in YouTube, only that the percentages are even lesser for you to play with. Your ultimate goal should be to create content which is compelling enough for users to want to share it with their friends. That alone should take care of all your branding issues.

Maintain transparency in your actions

Yes, YouTube gives you the right to moderate your videos, but you should try and stay as transparent as you possibly can. The best way to do this is to enable the audience to comment on your videos and be open to the community. Irrespective of your actions, if someone wants to talk about your videos, they have a thousand and one means of doing so. It makes sense for you to allow them to talk in a place where you can watch the comments and respond whenever you think it is necessary.

Be inquisitive about what’s happening out there

Community engagement is another prerequisite to creating videos that connect with the audience. Your engagement should not just be limited to responding to the comments and interacting with your subscribers. You also need to make sure that you ask questions such as why your viewers liked or disliked your videos and watch the videos posted by other producers on similar topics. Subscribing to a few quality channels also makes a lot of sense as it gives you an excellent insight of what’s happening in the YouTube world.